How to hire for less known startups ?

Companies like Google and Facebook get thousands of resumes everyday and hiring managers get to choose from hundreds of highly qualified candidates.

This is also the case for hot pre-IPO startups, where you can make it big, if you join at the right time.

But how about new startups that are still in pre-seed, seed, or even series A stage which not many people know.

Below are some of the things that you can try, to attract talent.

1. Keep social media platforms like Glassdoor and Blind clean for better optics. If there are few negative comments about the leadership it’s understandable. But if there are specific detailed stories and lot of negative comments with many upvotes and bad overall rating, it would become hard to attract new talent. Also, please don’t have artificially written reviews. It’s very easy to distinguish the authentic ones from the fake. Many times all the positive reviews will use same set of keywords, similar writing style, and sometimes a bunch of them get posted on the same day !
2. Almost all the new companies do blogging, but make sure it’s consistent, crisp, interesting, and easily readable. Make sure candidates can easily find articles about mission, values, tech, and company culture. Also, write an article on why someone should join your company.
3. Once you have few early customers, you can also think about starting your own conference. Conferences are mostly helpful for building networks and making…